CAC calculator
Enter your acquisition spend and new customers to see your CAC.
Fill in both fields to see your CAC.
Everything is worked out in your browser, and nothing you type is sent anywhere.
What the result means
CAC is what you pay to win one customer. It only means something beside what a customer is worth, so compare it with your LTV. Count new customers only, not repeat buyers.
The formula
CAC = acquisition spend ÷ new customers
A worked example
A month of ads costs 6,000.00 and brings in 150 new customers. Dividing the spend by the customers gives a CAC of 40.00.