Free marketing calculators
Type your figures, get the number, and see the formula behind it. Each calculator links to a guide that builds the same sum in Google Sheets.
Margin calculator
The share of revenue you keep as profit. Margin = (revenue − cost) ÷ revenue × 100CPM calculator
What a thousand views of your ad cost. CPM = ad spend ÷ impressions × 1,000Markup calculator
How much you add on top of cost, and the margin it leaves. Markup = (price − cost) ÷ cost × 100ROI calculator
What you got back for what you put in, as a percentage. ROI = (amount returned − amount invested) ÷ amount invested × 100LTV calculator
What an average customer is worth over the whole time they buy from you. LTV = average order value × orders per year × years a customer stays (× gross margin % ÷ 100, for LTV in profit)A/B test significance calculator
Whether the gap between two versions is likely real. z = (rate B − rate A) ÷ standard errorEngagement rate calculator
How much of your audience acted on a post. Engagement rate = interactions ÷ followers or reach × 100CTR calculator
The share of people who saw your ad and clicked it. CTR = clicks ÷ impressions × 100Growth rate calculator
The percentage change from one period to the next. Growth rate = (ending value − starting value) ÷ starting value × 100Conversion rate calculator
The share of visits that turned into a conversion. Conversion rate = conversions ÷ sessions × 100Break-even calculator
How many units you need to sell to cover your costs. Break-even units = fixed costs ÷ (price − variable cost per unit)ROAS calculator
Return on ad spend, and the break-even your margin sets. ROAS = revenue from ads ÷ ad spendCPC calculator
The average price of each click on your ads. CPC = ad spend ÷ clicksCAC calculator
What it cost to win each new customer. CAC = acquisition spend ÷ new customers