Conversion rate calculator
Enter sessions and conversions to see your conversion rate.
Fill in both fields to see your conversion rate.
Everything is worked out in your browser, and nothing you type is sent anywhere.
What the result means
Conversion rate is the share of visits that end in the action you care about: a sale, a sign-up or a lead.
The formula
Conversion rate = conversions ÷ sessions × 100
A worked example
A site gets 8,000 sessions and 240 sales. Dividing sales by sessions and multiplying by 100 gives a conversion rate of 3.00%.