CPC calculator
Enter your ad spend and clicks to see what each click cost on average.
Fill in both fields to see your CPC.
Everything is worked out in your browser, and nothing you type is sent anywhere.
What the result means
CPC is the average price of a click. A low CPC only helps if those clicks turn into sales, so read it beside your conversion rate and cost per acquisition.
The formula
CPC = ad spend ÷ clicks
A worked example
A campaign spends 900.00 and gets 1,200 clicks. Dividing the spend by the clicks gives a CPC of 0.75.