CTR calculator
Enter clicks and impressions to see your click-through rate.
Enter clicks and impressions to see your CTR.
Everything is worked out in your browser, and nothing you type is sent anywhere.
What the result means
CTR is how often your ad earns a click from the people who see it. It judges the ad and its targeting, not what happens after the click, so read it beside your conversion rate.
The formula
CTR = clicks ÷ impressions × 100
A worked example
An ad group is shown 12,000 times and gets 240 clicks. Dividing clicks by impressions and multiplying by 100 gives a CTR of 2.00%.