Engagement rate calculator
Add up likes, comments, shares and saves, then enter them with your followers or reach.
Fill in both fields to see your engagement rate.
Everything is worked out in your browser, and nothing you type is sent anywhere.
What the result means
Engagement rate shows how much your audience interacted with a post, rather than just seeing it.
The formula
Engagement rate = interactions ÷ followers or reach × 100
A worked example
A post gets 1,200 likes, comments, shares and saves, and the account has 40,000 followers. Dividing one by the other and multiplying by 100 gives 3.00%.