Markup calculator
Enter cost and selling price to see your markup, and the same sale as a margin.
Enter cost and selling price to see your markup.
Everything is worked out in your browser, and nothing you type is sent anywhere.
What the result means
Markup is what you add on top of cost, measured against the cost. Margin is the same profit measured against the price, so whenever there's a profit, markup is the bigger number. Mixing them up is how prices end up lower than planned: a 50% markup is only a 33% margin.
The formula
Markup = (price − cost) ÷ cost × 100
A worked example
An item costs 40.00 and sells for 65.00, so each sale makes 25.00. Against the cost that is a markup of 62.50%; against the price it is a margin of 38.46%.