Apple Ads to Excel
Spend, taps and total installs from Apple Ads, by campaign, ad group, keyword or search term, in a worksheet in your own OneDrive.
- Each report writes to a worksheet you choose, in a workbook in your OneDrive.
- Refreshes every week on Free, every day on Plus, every 6 hours on Pro and every hour on Max.
- Up to 10,000 rows a report.
Your first scheduled report starts 30 days of Plus, free. No card needed.
Sign in with Google or a work or school Microsoft account, then connect Excel. You only need Google for a Google source such as GA4.
How to connect Apple Ads to Excel
To get Apple Search Ads to Excel you need a work or school Microsoft account with OneDrive, and an Apple Ads account you can sign in to.
- 01On the Sources page, choose Sign in with Apple, sign in as an Apple Ads Admin or Campaign Group Manager, and choose Read Only when Apple asks.
- 02In Fresh Sheets, go to Destinations, choose Connect Microsoft Excel and sign in with your work or school Microsoft account.
- 03Choose New report, pick Apple Ads and the account, then the level, fields and date range.
- 04Under Destination, pick the workbook and worksheet. Under Schedule, pick how often. Then Save and run.
Columns Apple Ads writes to Microsoft Excel
Row one holds the column names. Money shows its currency symbol when a report has only one currency.
| Column | Format | Available at |
|---|---|---|
| Day | Date | Every level |
| Campaign | Text | Every level |
| Campaign ID | Text | Every level |
| Ad group | Text | Ad group, Keyword, Search term |
| Ad group ID | Text | Ad group, Keyword, Search term |
| Keyword | Text | Keyword, Search term |
| Match type | Text | Keyword, Search term |
| Keyword ID | Text | Keyword, Search term |
| Search term | Text | Search term |
| Search term source | Text | Search term |
| Country or region | Text | Every level |
| Device | Text | Every level |
| Impressions | Whole number | Every level |
| Taps | Whole number | Every level |
| Tap-through rate | Percentage | Every level |
| Spend | Money | Every level |
| Average cost per tap | Money | Every level |
| Average cost per thousand impressions | Money | Every level |
| Cost per tap install | Money | Every level |
| Average cost per install | Money | Every level |
| Tap installs | Whole number | Every level |
| View installs | Whole number | Every level |
| Total installs | Whole number | Every level |
| New downloads | Whole number | Every level |
| Redownloads | Whole number | Every level |
| Tap install rate | Percentage | Every level |
| Total install rate | Percentage | Every level |
Spend is in your account's currency.
An example
Insert a PivotTable on a separate worksheet that reads from the Spend by campaign worksheet, with Campaign in Rows and Total installs in Values.
Scheduling and refresh
How often depends on your plan: every week on Free, every day on Plus, every 6 hours on Pro and every hour on Max.
Each run that succeeds counts once towards your plan, wherever it sends.
Each run replaces the worksheet with the latest figures.
Other ways to do it
Apple Ads can download a custom report as an XLSX file.
Fresh Sheets writes the figures straight into your worksheet instead.
Only the worksheets your reports use
While you choose where a report goes, Fresh Sheets reads the names of the files and folders in your OneDrive and shows you only folders and workbooks. When a report refreshes, it reads and replaces that report's own worksheet. It creates a new workbook only when you ask it to, and doesn't change or delete anything else in your OneDrive.
Other sources to Microsoft Excel
Analytics
Advertising
Last checked 22 October 2026
Get your Apple Ads results into Excel
Excel is on every plan, Free included. Sign in on the web with Google or a work or school Microsoft account, connect Microsoft Excel and build your first report.
Your first scheduled report starts 30 days of Plus, free. No card needed.
Sign in with Google or a work or school Microsoft account, then connect Excel. You only need Google for a Google source such as GA4.
Paid plans from £12 a month, billed annually. After 30 days, choose a plan or stay free: one report keeps refreshing weekly, the rest pause, and nothing is deleted.