Google Ads to Excel
Cost, clicks and conversions from Google Ads, by account, campaign, ad group, ad or keyword, in a worksheet in your own OneDrive.
- Each report writes to a worksheet you choose, in a workbook in your OneDrive.
- Refreshes every week on Free, every day on Plus, every 6 hours on Pro and every hour on Max.
- Up to 100,000 rows a report.
Your first scheduled report starts 30 days of Plus, free. No card needed.
Sign in with Google or a work or school Microsoft account, then connect Excel. You only need Google for a Google source such as GA4.
How to connect Google Ads to Excel
You need a work or school Microsoft account with OneDrive, and access to the Google Ads account.
- 01On the Sources page, choose Connect Google and sign in with the Google account that can see your Google Ads account.
- 02In Fresh Sheets, go to Destinations, choose Connect Microsoft Excel and sign in with your work or school Microsoft account.
- 03Choose New report, pick Google Ads and the account, then the level, fields and date range.
- 04Under Destination, pick the workbook and worksheet. Under Schedule, pick how often. Then Save and run.
Columns Google Ads writes to Microsoft Excel
Row one holds the column names. Money shows its currency symbol when a report has only one currency.
| Column | Format | Available at |
|---|---|---|
| Date | Date | Every level |
| Week starting | Date | Every level |
| Month | Date | Every level |
| Day of week | Text | Every level |
| Device | Text | Every level |
| Network | Text | Every level |
| Account name | Text | Account |
| Account ID | Text | Account |
| Currency | Text | Every level |
| Campaign name | Text | Campaign, Ad Group, Ad, Keyword |
| Campaign ID | Text | Campaign, Ad Group, Ad, Keyword |
| Campaign status | Text | Campaign |
| Campaign type | Text | Campaign |
| Ad group name | Text | Ad Group, Ad, Keyword |
| Ad group ID | Text | Ad Group, Ad, Keyword |
| Ad group status | Text | Ad Group |
| Ad status | Text | Ad |
| Ad ID | Text | Ad |
| Ad type | Text | Ad |
| Ad approval status | Text | Ad |
| Keyword | Text | Keyword |
| Match type | Text | Keyword |
| Keyword status | Text | Keyword |
| Keyword ID | Text | Keyword |
| Expected CTR | Text | Keyword |
| Ad relevance | Text | Keyword |
| Landing page experience | Text | Keyword |
| Clicks | Whole number | Every level |
| Impressions | Whole number | Every level |
| CTR | Percentage | Every level |
| Cost | Money | Every level |
| Conversions | Number | Every level |
| Conversion value | Money | Every level |
| Conversion rate | Percentage | Every level |
| All conversions | Number | Account |
| Search impression share | Percentage | Account, Campaign, Ad Group, Keyword |
| Impression share lost to budget | Percentage | Account, Campaign |
| Impression share lost to rank | Percentage | Account, Campaign, Ad Group, Keyword |
| Impressions at absolute top | Percentage | Every level |
| Impressions at top | Percentage | Every level |
| Quality score | Whole number | Keyword |
| First page CPC | Money | Keyword |
| First position CPC | Money | Keyword |
Cost is in your account's currency. Every run that reaches the last 7 days fetches them again, so late conversions land.
An example
Insert a PivotTable on a separate worksheet that reads from the Spend by campaign worksheet, with Campaign name in Rows and Cost in Values.
Scheduling and refresh
How often depends on your plan: every week on Free, every day on Plus, every 6 hours on Pro and every hour on Max.
Each run that succeeds counts once towards your plan, wherever it sends.
Each run replaces the worksheet with the latest figures.
Other ways to do it
Google Ads can download a report as a file, and email one to you on a schedule.
This Google Ads Excel integration writes the report straight into your worksheet instead.
Only the worksheets your reports use
While you choose where a report goes, Fresh Sheets reads the names of the files and folders in your OneDrive and shows you only folders and workbooks. When a report refreshes, it reads and replaces that report's own worksheet. It creates a new workbook only when you ask it to, and doesn't change or delete anything else in your OneDrive.
Questions
How do I get Google Ads data into Excel automatically?
Connect Google on the Sources page and Microsoft Excel on the Destinations page, then build a Google Ads report and pick a schedule. Each run replaces the worksheet with the latest figures, so nobody exports a file by hand.
Other sources to Microsoft Excel
Analytics
Advertising
Last checked 22 October 2026
Get your Google Ads data into Excel
Excel is on every plan, Free included. Sign in on the web with Google or a work or school Microsoft account, connect Microsoft Excel and build your first report.
Your first scheduled report starts 30 days of Plus, free. No card needed.
Sign in with Google or a work or school Microsoft account, then connect Excel. You only need Google for a Google source such as GA4.
Paid plans from £12 a month, billed annually. After 30 days, choose a plan or stay free: one report keeps refreshing weekly, the rest pause, and nothing is deleted.