TikTok Ads to Excel
Spend, impressions and conversions from TikTok Ads, by ad account, campaign, ad group or ad, in a worksheet in your own OneDrive.
- Each report writes to a worksheet you choose, in a workbook in your OneDrive.
- Refreshes every week on Free, every day on Plus, every 6 hours on Pro and every hour on Max.
- Up to 50,000 rows a report.
Your first scheduled report starts 30 days of Plus, free. No card needed.
Sign in with Google or a work or school Microsoft account, then connect Excel. You only need Google for a Google source such as GA4.
How to connect TikTok Ads to Excel
To export TikTok Ads to Excel you need a work or school Microsoft account with OneDrive, and a TikTok ad account you can sign in to.
- 01On the Sources page, choose Connect TikTok, sign in on TikTok's own page and pick the ad accounts Fresh Sheets can read.
- 02In Fresh Sheets, go to Destinations, choose Connect Microsoft Excel and sign in with your work or school Microsoft account.
- 03Choose New report, pick TikTok Ads and the account, then the level, fields and date range.
- 04Under Destination, pick the workbook and worksheet. Under Schedule, pick how often. Then Save and run.
Columns TikTok Ads writes to Microsoft Excel
Row one holds the column names. Money shows its currency symbol when a report has only one currency.
| Column | Format | Available at |
|---|---|---|
| Day | Date | Every level |
| Ad account | Text | Every level |
| Ad account ID | Text | Every level |
| Campaign | Text | Campaign, Ad group, Ad |
| Campaign ID | Text | Campaign, Ad group, Ad |
| Ad group | Text | Ad group, Ad |
| Ad group ID | Text | Ad group, Ad |
| Ad | Text | Ad |
| Ad ID | Text | Ad |
| Currency | Text | Every level |
| Impressions | Whole number | Every level |
| Clicks (destination) | Whole number | Every level |
| Reach | Whole number | Every level |
| Conversions | Number | Every level |
| Spend | Money | Every level |
| CPC (destination) | Money | Every level |
| Cost per thousand impressions | Money | Every level |
| Cost per conversion | Money | Every level |
Deleted campaigns, ad groups and ads are included, so past spend doesn't vanish when you tidy up. Days are in your ad account's time zone.
An example
Insert a PivotTable on a separate worksheet that reads from the Spend by campaign worksheet, with Campaign in Rows and Spend in Values.
Scheduling and refresh
How often depends on your plan: every week on Free, every day on Plus, every 6 hours on Pro and every hour on Max.
Each run that succeeds counts once towards your plan, wherever it sends.
Each run replaces the worksheet with the latest figures.
Other ways to do it
TikTok Ads Manager can export a report as a file, and send one by email on a schedule.
Source: TikTok Ads Help: Create and manage reports; TikTok Ads Help: Scheduled reports
This TikTok Ads Excel integration writes the figures straight into your worksheet instead.
What this doesn't cover
TikTok organic posts and TikTok Shop aren't included. This reads TikTok Ads reports only.
Only the worksheets your reports use
While you choose where a report goes, Fresh Sheets reads the names of the files and folders in your OneDrive and shows you only folders and workbooks. When a report refreshes, it reads and replaces that report's own worksheet. It creates a new workbook only when you ask it to, and doesn't change or delete anything else in your OneDrive.
Questions
Is there a way to export TikTok analytics?
For TikTok Ads, yes: connect TikTok on the Sources page and build a report by ad account, campaign, ad group or ad. Organic post analytics and TikTok Shop aren't included.
Other sources to Microsoft Excel
Analytics
Advertising
Last checked 22 October 2026
Get your TikTok Ads results into Excel
Excel is on every plan, Free included. Sign in on the web with Google or a work or school Microsoft account, connect Microsoft Excel and build your first report.
Your first scheduled report starts 30 days of Plus, free. No card needed.
Sign in with Google or a work or school Microsoft account, then connect Excel. You only need Google for a Google source such as GA4.
Paid plans from £12 a month, billed annually. After 30 days, choose a plan or stay free: one report keeps refreshing weekly, the rest pause, and nothing is deleted.